The renowned Good Design Company, led by Creative Director Manabu Mizuno, commemorated its 20-year milestone in 2018. Throughout its 20 years, gdc has pushed the limits of corporate branding with innovative graphic designs and advertisements, transcending genres and establishing a distinctive and unparalleled design philosophy. This book showcases their extensive history for the first time, featuring a vast selection of artwork. The chronological arrangement gives special focus to major projects for companies such as Kumamoto Prefecture's beloved mascot Kumamon, Nakagawa Masashichi Shoten Co. Ltd., and Sotetsu Group. It offers an unprecedented glimpse into the evolution of the Japanese design industry.