This segment of IDEA Magazine delves into the Graphic West 7: YELLOW PAGES Exhibition, providing an in-depth summary and analysis. It offers readers a chance to revisit and examine the progress of the YELLOW PAGES project since its inception in 2014, shedding light on the innovative concepts that drive East Asian graphic design. The issue also features interviews and articles from the exhibition's contributors and curators, including Saki Ho and Javin Mo, who share their insights as integral members of the YELLOW PAGES team.